Why I’m Shifting My Creative Business Strategy (and What I’m Focusing on Next)
🖥️ Prefer to watch instead of read? Catch the full behind-the-scenes vlog on YouTube here:
🌸 A Season of Change
If you’ve been following my journey recently, you’ll know that the past few weeks have been… intense.
Between moving out of our house for renovations, setting up a temporary studio in an Airbnb, and trying to keep the wheels turning in my business — I honestly thought I’d come out of it feeling creatively frazzled.
Instead? I got SO much clarity.
The physical reset of moving back into my home studio unexpectedly sparked a creative and business reset too — one I didn’t realise I needed until it happened. A new floor and fresh coat of paint might seem small, but they represented something bigger to me: a new chapter in how I want to show up in my creative business.
🔥 The Burnout Wake-Up Call
For the past year, I’ve been deep in launch mode — running back-to-back rounds of my courses, juggling content creation, and testing new product ideas. I was proud of what I built… but also completely burnt out.
I realised I’d created invisible rules for myself:
That I had to run my courses live
That I had to be constantly launching
That saying yes to more projects = more growth
Spoiler: it didn’t.
Instead, I was stretched thin, emotionally drained, and creatively stuck. The break from my normal routine gave me space to ask — what do I actually want to focus on next? What areas of my business do I actually want to grow?
✨ What’s Changing in My Business
After lots of reflection over the last few weeks, there were a few ‘gut feelings’ that kept coming up for me:
1️⃣ Converting my KDP course into an evergreen offer
Printed & Published will soon be available year-round. I’ll be re-recording the lessons in digestible chunks (no more 90-min sessions!) and creating a new evergreen community space in Slack — so students can get support without waiting for the next live launch window.
This change will free up energy while making the course easier to access and complete.
2️⃣ Pressing pause on my merch shop (for now)
I love designing products, but I don’t want to build another shop on a platform I don’t own. I’m dreaming up a fresh Shopify store — one that integrates with my brand, my audience, and my creative ecosystem. But that will take time… and right now isn’t the time. I’m choosing focused progress over scattered efforts.
3️⃣ Creating a dedicated course hub for creatives
Alongside the KDP course, I’ll be building out mini courses on topics I’m constantly asked about — from design tools to creative business tips. Think: small, actionable, binge-worthy lessons, supported by a cozy Slack community space for questions and connections. I’ve already added two mini courses which you can check out now if you feel the pull:
4️⃣ Making space for licensing + brand partnerships
This is the part of my business that brings me the most joy — and the part I’ve neglected the most. Over the next few months I’ll be carving out more space to pitch dream collabs, create new licensing collections, and make the kind of art that lives beyond my own storefront.
🌈 What I’m Focusing On Next
Rather than trying to do everything at once (guilty), I’m giving myself permission to build this new direction one piece at a time. My priorities this season:
💻 Build and record my evergreen KDP course
🎨 Launch 1–2 mini courses to support my community
🤝 Pitch and secure licensing/brand collaborations
🧠 Document it all — on YouTube, Instagram, and this blog
I want my content to be a behind-the-scenes look at what it really looks like to evolve a creative business — the messy middle, the mindset shifts, and the joyful wins.
✍️ Takeaways for Your Own Creative Journey
If you’ve been feeling overwhelmed or disconnected from your creative work lately, here’s what I want you to know:
Burnout doesn’t mean you’re broken. Sometimes it’s the clearest sign that your current way of working isn’t sustainable. So take a step back, reflect and get honest about what might need to change.
Give yourself permission to change the rules. What worked last year might not be what you need now.
Simplify to amplify. Fewer projects, more intention = deeper creative joy and stronger impact. Simply put, instead of spreading your focus and energy thin, choose to go deep on one area of your business and build it to work for you.
Trust that clarity often comes in chaos. Big growth often starts with small pivots that come from those little niggling gut feelings that something needs to change - trust your intuition.
You don’t have to figure it all out today. But if something in your business or creative life feels off, this might be your invitation to pause, reset, and reimagine what’s possible.
