When Your Launch Doesn’t Go to Plan: 3 Lessons I Learned From a Hard Season in Business
...and why I’m focusing on visibility, creativity, and ease over pressure moving forward!
There’s nothing like a launch not going to plan to reveal just how tired you really are. In May, I launched a course I’ve taught multiple times before (my KDP course) — and I went into it feeling pretty confident. The free workshop had almost 1,000 signups. My YouTube shorts were getting more views than ever. Everything looked like it was going to go really well.
But once the doors opened… it was quiet.
Painfully quiet.
And instead of riding the momentum I expected, I found myself scrambling, second-guessing everything, and realizing just how deeply burnt out I’d become.
If you’re feeling similarly low-energy, emotionally drained, or just over it right now… this post is for you because I’m sharing three lessons I learned from my ‘flopped’ launch (and how you can avoid them).
✨ Lesson 1: Long launch seasons take a toll (even when you’re doing what you love)
I felt SO burnt out going into this launch, but when I looked back and got really honest with why that was, I realised I’d basically been in launch mode since last October. Not launching the same thing over and over — but always gearing up for something: a course, a freebie, a collaboration, a video push, another course…
And here’s the truth no one really talks about:
Even when launches go well, they still drain your energy. Especially when you’re also the product designer, the content creator, the customer service team, and the face of your brand all at once.
The burnout didn’t come from failure — it came from constant output.
✨ Lesson 2: Not every season has to be a launch season — some seasons are for visibility and rest
When that launch flopped (at least at first), I had to ask myself:
Do I even have the energy to push right now? Or is it time for something else?
That’s when I made a decision: this summer isn’t going to be about selling or launching. It’s going to be about visibility, connection, and joyfully showing up in my creative practice — not because there’s a deadline, but because I want to feel in it again AND because showing up now, in an authentic way is going to help me later when I am ready to launch again, because my audience will feel more connected to me.
✨ Lesson 3: A slower season doesn’t mean you have to disappear
Last year, I took a summer break that turned into a creative block.
I ghosted Instagram, stopped posting, and struggled hard to rebuild my momentum in the fall.
This year, I’m approaching it differently.
Instead of disappearing, I’m slowing down with intention. I’m staying visible — but on my terms.
If you’re feeling like you want to rest, but also don’t want to lose all your progress or momentum, I get it. That’s why I created something that blends rest, creativity, and visibility into one gentle, cozy little experience…
🌞 Introducing: The Summer Creative Retreat Challenge
Two weeks of reflection, creativity, and visibility-building designed for:
✨ Creatives who are tired of the pressure to constantly produce
🎨 Artists craving play, softness, and a nudge back into creative flow
📣 Small business owners who want to stay visible without burning out
It’s low-pressure, high-support, and completely free.
I’ll be doing it right alongside you — because this season isn’t about selling, it’s about resetting.
☁️ Want the full behind-the-scenes story?
If you want to hear more about what actually happened during that launch, how it affected me creatively, and what I’m doing to reset… You can watch the full vlog here 👇
